#UglyTour

About the Tour

About the Tour

New Ugly Stik Elite and the Ugly Stik GX2 team up for a whole new challenge, where they’ll be tested by some of the best fishing in America.

Meet Crew Meet Crew

Crew Wyard is a true outdoorsman from Texas. From equestrian to land to water sports, Crew’s passion for adventure means he’s always willing to try something new—and get a little ugly.

About the webisode

video Meet Capt. Max Bornemann

A Wisconsin native, Max has been guiding in the area since he was just a teenager. But don’t be fooled by his youth—he knows more about the sport than anglers twice his age, with the instincts to back it up.

Walleye (Sander vitreus)

Their outward-pointing eyes and excellent vision give walleye an advantage over prey in low light conditions and cloudy or rough water. They are sensitive to vibration and spook easily.

Green Bay

Green Bay
Green Bay
Green Bay
Green Bay

Max and Crew headed just southwest of Sturgeon Bay into Green Bay, near Vincent Point and along the shore to the North. Walleye prefer choppy water and with 4-5 foot swells, conditions were perfect—albeit a bit more difficult—for both trolling and jigging.

Waterfront Mary’s

Waterfront Mary's
Waterfront Mary's
Waterfront Mary's
Waterfront Mary's

Just as Max and Crew got off the water, a powerful storm rolled through and wreaked havoc across Door County. Waterfront Mary’s was the perfect place to seek shelter, and the live music and fresh-caught walleye didn’t hurt either.

Scray Cheese Co.

Scray Cheese Co.
video
Scray Cheese Co.
Scray Cheese Co.

After catching a few walleye, Crew said “cheese.” Not for a photo opp but for a visit to the Scray Cheese Company, a local, family-owned cheese factory. There he learned the ins and outs of making cheese the Wisconsin way.

The Gear

7’ Ugly Stik® Elite Spinning Combo
This medium power rod features 35% more graphite than Ugly Stik GX2 for lighter weight and legendary toughness, paired with a Shakespeare reel with 5 ball bearings. Ugly Stik Elite rods feature premium cork handles, durable Ugly Tuff guides and the Ugly Stik Clear Tip® design.
7’6” Ugly Stik® GX2 Casting Rod
This medium light rod features durable Ugly Tuff guides and the Ugly Stik Clear Tip® design for added sensitivity. Ugly Stik GX2 rods also deliver better balance for lighter feel, improved components, and eye-catching cosmetics.
Abu Garcia® Ambassadeur® Linecounter Reel
Features include a synchronized levelwind system, smooth pulling Carbon Matrix drag system, and a mechanical line counter for trolling accuracy. This reel is constructed with three shielded stainless steel ball bearings and a corrosion resistant instant anti-reverse bearing for solid hook sets.
Berkley® Flicker Minnow Pro Slick – 3.5” Slick Alewife
Designed by pros for maximum flash and tail action to create the ultimate minnow style trolling lure. The body design and impressive dive curve work together to get to the fish quicker.
Berkley® Flicker Minnow Pro Slick – 3.5” Slick Purple Bengal
Designed by pros for maximum flash and tail action to create the ultimate minnow style trolling lure. The body design and impressive dive curve work together to get to the fish quicker.
Berkley® PowerBait® Power® Jerk Shad – Arkansas Shiner
Its erratic darting motion imitates struggling baitfish, while its exclusive scent and flavor formula attract fish and help them hold on 18x longer.
Berkley® PowerBait® Power® Jerk Shad – Pearl White
Its erratic darting motion imitates struggling baitfish, while its exclusive scent and flavor formula attract fish and help them hold on 18x longer.
Berkley® Trilene® 100% Fluoro Professional Grade – 12lb Test, Clear
Trusted by pros for nearly a decade, this proven formula provides incredible shock strength, abrasion resistance and knot strength. Similar refractive index to water means fish can’t see it, and greater line density means high sensitivity and less “bow” in the water.
Berkley® NanoFil® – 10lb Test, Low-Vis Green
Made with 100% Dyneema®, the world’s strongest fiber, this incredibly thin, but strong line delivers extremely accurate casts with zero memory.
Berkley® NanoFil® – 14lb Test, Low-Vis Green
Made with 100% Dyneema®, the world’s strongest fiber, this incredibly thin, but strong line delivers extremely accurate casts with zero memory.
About the Tour

New Ugly Stik Elite and the Ugly Stik GX2 team up for a whole new challenge, where they’ll be tested by some of the best fishing in America.

Meet Crew
Meet Crew

Crew Wyard is a true outdoorsman from Texas. From equestrian to land to water sports, Crew’s passion for adventure means he’s always willing try something new—and get a little ugly.